LSoul
Est. 2019
Vietnam

LSoul

Ho Chi Minh City, Vietnam

Born out of Ho Chi Minh City's underground fashion scene, LSoul makes clothes for people who refuse to be ordinary. Every piece is a dialogue between Vietnamese craft tradition and the chaos of modern streetwear.

Streetwear Knitwear Experimental
@lsoul.vn

Founding Story

LSoul started as a zine distributed at HCMC warehouse parties. The founder, Long, taught himself patternmaking from YouTube tutorials and borrowed his mother's sewing machine. Three years later, the label has been featured in Vogue Vietnam and worn by regional pop artists.